Hello. I’m Izzy, a Singapore based art director and designer.

Balancing creativity, strategic thinking and visual acuity — My strength lies in taking brand storytelling into unexpected territories through a diverse range of mediums and expressions.

Skilled in both advertising and brand design. I started my career at independent creative consultancies crafting brands from a thought to a living breathing entity. Later on, exploring ways to make them relevant with the times.

Out of work, I spend my time wondering about why some (1800+) movies are made and find out by watching them. My favourite time of the year is when the NBA playoffs happen.

Always interested in new ways of seeing and doing things.

Experience.

Senior Creative — YouTube CS APAC / 2023-2023
Senior Art Director — VaynerMedia / 2020-2023 Senior Designer — Kinetic / 2019-2020 Designer — H55 / 2016-2018

Skills.

360 Campaign
Art Direction
Branded Film & Content
Brand Identity & Strategy
Design Systems
Content Strategy & Creation

Activation
Playbook & Toolkit
Typography
Motion & Digital Design
Book, Editorial & Graphic Design
Illustration

Brands.

YouTube, Pepsi, Nike, SK-II, Standard Chartered, Disney+, MINI Asia.

Markets.

Japan, Korea, Greater China, India, Indonesia, Australia, Thailand, Vietnam, Malaysia, Singapore.