Creating impressions over time.
BLACKX is one of the first companies in Asia to enable investors the opportunity to own songs and associated musical intellectual property rights as a unique, alternative asset class.
The design direction visually references the analogue process of film photography’s methodology of developing an image—as a metaphor to blackx’s dedication to building a meaningful catalogue of musicians over time. This direction is informed by the idea that through time impressions will be created, deepened and further imprinted.
Social templates showcasing the blackx design system.
Infinite brand graphics can be developed contours of an ink blob.
Overview of the brand identity system.
Comprehensive brand guide.
A pleasure to work on this project with Alvin Tan (Creative director).
CLIENT: blackx
ROLE: Art Director & Designer